Skip to content
Webinar

Evaluating New Revenue Opportunities

The Evaluating New Revenue Opportunities webinar is designed to equip association executives with the tools needed to assess new and innovative revenue ideas, featuring a tutorial on our resource, New Revenue Opportunities: Evaluation Rubric.

During this session, our team:

  • Explores the key factors that should guide your assessment of new products, programs or services. 
  • Shows how to utilize our clear scoring system to make informed decisions on whether to move forward with a potential revenue stream.
  • Provides insights on the challenges association leaders face around pursuing revenue ideas and how to overcome them. 

McKinley Content Leaders:

Megan Cruz, CAE, Practice Director

Susan Davis, M.S., CAE, Senior Consultant

 

 

 



 

Connect with an Association Advisor

Let’s Get To Work