Business Transformation

Our business is the business of associations. Our team brings decades of experience in the day-to-day operations of associations, providing innovative solutions that meet the unique business needs of mission-driven organizations.

Business Models

Our team translates the strategic priorities of associations into operational realities that position organizations for growth. Informed by the latest practices in association management, our consultants design business solutions in collaboration with association CEOs and volunteer leaders that will help you transform your business.

Membership Value and Dues Models

Membership is at the core of each association we partner with. McKinley’s expert consultants have unparalleled experience in evaluating, developing and testing membership models for both trade associations and professional societies.

Membership Model Assessments

McKinley’s membership model assessments allow organizations to better understand how their current approach meets the needs of members and identifies opportunities for strategic growth.

Dues Restructuring

When a change in dues is needed, our team will develop and test several scenarios to ensure an organization’s staff and board are making informed decisions that will lead to long-term organizational success.

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Membership Reset: Delivering on the Promise of Membership

Trade Associations and Professional Societies

McKinley’s consultants bring decades of experience working for trade associations and professional societies. We understand the unique membership needs of both and can bring case studies forward to demonstrate innovative approaches to member engagement.

Implementing Member Model Changes

Developing a new membership model is only one step in the process. Our team will create an implementation plan to ensure changes roll out smoothly, including messaging and communications support.

Strategies for Growth

From increasing organization-wide revenue to growing specific products and services, McKinley’s consultants have a proven track record of aligning association best practices with the framework of each association’s unique mission and strategic priorities.

Strategic Portfolio Analysis

Our portfolio analysis will use user data, qualitative and quantitative research and stakeholder input to uncover how programs are performing against their relative resource allocation. McKinley’s recommendations can be used to drive greater organizational health and mission impact.

Explore our Portfolio Analysis Process

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Revenue Diversification

Traditional revenue streams are changing and formerly-reliable sources of revenue may be less certain. Our consultants help organizations ideate, test and refine revenue-generating activities.

Informed Decision Making

The core of our business transformation practice is research. We make sure to understand the needs of members, staff and volunteer leaders to design solutions that address stakeholder needs while meeting business imperatives.

Meet our Business Transformation Team

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Chief Practice Officer

“We had confidence in the team and process from day one. And we were correct in that we ended with a workable, concise and well-supported plan. With our numerous and diverse stakeholders, that is quite an accomplishment.”

Michael Honaker, Ph.D.

Former Deputy Executive Director, American Psychological Association

“The Consumer Technology Association (CTA) values its members and the unique role they play as innovators within the tech industry driving our global economy. CTA needed to move beyond our previous membership model. We wanted to better reflect our members and the technology industry which meant it was time for CTA to innovate. Thanks to McKinley Advisors we were able to move forward in a positive way which rewards our members and aligns to the needs of CTA.”

KINSEY FABRIZIO

SVP, CES & Membership, CTA