Evaluation Rubric
New Revenue Opportunities
This rubric is a resource to help association executives assess new and innovative ideas for generating revenue. By applying specific criteria, associations can confidently decide whether to pursue new products, programs or services.
Download NowWhat's included:
- Evaluation Criteria: A set of key factors for assessing new and innovative revenue ideas that are connected to mission, operational capacity and marketplace.
- Go/No-Go Threshold: A clear scoring system that determines if a revenue idea is viable and worth pursuing.
- Practical Guidance: Tips for how to use the rubric in strategic discussions and decision-making.
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