Strategy and Innovation
Creative problem solving is at the heart of our practice. McKinley’s consultants offer deep knowledge of the issues associations face and are skilled at collaborating with executives and volunteer leaders to craft effective and practical strategies to guide their organizations.
Strategic Planning
McKinley’s consultants believe in the work of mission-driven organizations. Our dedication to helping associations thrive guides our strategic planning process, thereby ensuring our clients are equipped with the most innovative approaches to pursuing their missions.
Marketing Strategy
Our team of marketing consultants offers extensive experience in developing strategies that lead to enhanced marketing capabilities, strategic growth and revenue generation. From organization-wide marketing to promoting individual products and services, our team is ready to bring an association’s marketing practices to the next level.
Advisory Services
Taking an association to the next level often requires taking a closer look at the people, systems and operating norms an organization has in place. McKinley helps clients bridge the gap between strategy and execution to drive organizational health and deliver on mission impact.
Grounded in Research
Our strategic planning practice is bolstered by in-depth research capabilities that ensure our recommendations meet the needs of each organization and its varied stakeholders.
Expert Facilitation
Our team facilitates strategy sessions with the world’s leading associations. Our consultants collaborate with boards and executives to identify the strategies that will generate the greatest impact for their organization.
A Roadmap for the Future
McKinley is committed to the success of each of our association clients. That’s why we don’t just develop a strategic plan, we provide the guidance and support to bring that plan to life!
Board and Staff Alignment
The success of implementing a new strategy hinges on the alignment of its key stakeholders. We work directly with boards, executives and staff teams to develop a shared vision of success for the organization.
Digital Marketing Transformation
In an era of virtual and hybrid customer engagement, our marketing consultants can help design solutions for associations to meet their audience wherever they are. From social to email to SMS, our team develops cross-channel strategies to engage and convert key audiences.
Conference Marketing
McKinley’s consultants craft custom marketing strategies for association conferences and events. From 200-person symposia to 30,000-attendee conventions, our team has extensive experience in growing attendance for both in-person and virtual events.
Membership Marketing
Our team brings deep experience in marketing for membership-based organizations. From growth to engagement to retention, our marketing consultants offer custom strategies to meet your association’s membership goals.
Integrated Marketing Strategy
When it’s time to break down proverbial silos, our marketing consultants will develop integrated marketing strategies that align with your cross-organizational goals. Our integrated marketing approach addresses member and non-member needs while helping associations achieve their goals.
Expert Advisors and Facilitators
Our team advances your high-stakes change initiatives by aligning resources and talent in ways that are efficient, outcome-oriented and measurable. While we design custom solutions for each client, we also provide benchmarking intelligence from both trade associations and professional societies
Diversity, Equity and Inclusion (DEI) Strategies
Our consultants equip staff teams and volunteer leaders with tools and resources specific to an organization’s needs. We ensure that DEI goals are aligned with each association’s strategic priorities.
Operations Plan and Dashboard Development
We oversee the process of translating the high-level elements of association strategy into concrete deliverables and outcomes using an execution framework to promote focus, transparency and accountability across the organization.
Investing in the Future
The breadth of McKinley’s client base allows us the opportunity to provide real-time insights into association trends. McKinley helps associations leverage their intellectual, human and financial assets to stay ahead of the curve.
Meet our Strategy and Innovation Team
Chief Practice Officer
Jon Hockman, CPF, FASAE
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Practice Director
Kristi Donovan, M.S., CAE
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Practice Director
Meena Dayak, M.A.
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Practice Director
Megan Cruz, CAE
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Senior Consultant
Ankur T. Ponda, MBA
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Senior Consultant
Danielle Mitchell, AIA
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Consultant
Noah Braunstein
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Consultant
Rebecca Kania, CDMP, PCM Digital Marketing
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Associate Consultant
Chris Koehler
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Associate Consultant
Julia Riordan, M.A.
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