Research and Insights
McKinley understands what it means to be data-driven, and we’re ready to help associations find the clarity and confidence to tackle their toughest challenges.
Market Research
As one of the top market research companies, McKinley has successfully conducted countless research engagements. Each is custom-tailored to the needs of our clients in order to provide sound, actionable insights.
Field and Industry Studies
McKinley’s research team is able to tap into key resources to ensure associations aren’t only receiving insights on their members, but their field at large. From workforce studies to impact assessments, our team is equipped to provide needed knowledge across sectors and industries.
Individualized Approach
Though we’ve conducted thousands of surveys, focus groups and interviews, we recognize that every member is unique and every association is on a journey to better understand its members and serve their needs.
Diagnostics and Assessments
Before embarking on a journey of change, it is important to understand the perceptions, needs and values of members and non-member stakeholders. Our research team aids associations in capturing a “current state” view to build from.
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Understanding What’s Next
Our research practice is designed to aid associations in strategizing for what’s next. Our team will conduct qualitative and quantitative research to identify industry trends and future opportunities.
Range of Capabilities
Our association research experts are highly trained and offer a wide variety of research types, including one-on-one interviews, focus groups, surveys, competitive benchmarking intelligence and marketplace assessments.
The Highest Standards
Our research team is trained to complete a broad array of research, meeting the highest of academic and professional standards. Our researchers ensure each study is conducted thoughtfully and provides a depth of understanding that leads to actionable insights.
Planning for the Future
Industry trends can shift quickly. Looking outside an association to broader changes in the field can help organizations strategize to meet the needs of the future.
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Gaining Non-Member Insights
Our network of partners allows us to gain insights from professionals outside of our clients’ reach, leading to a rich understanding of non-member needs and painting a complete picture of the competitive landscape.
Industry Experts
Our researchers connect with leading experts in our clients’ fields to extract insights and points of view outside of the traditional association lens. We ensure the research we provide is robust and representative of the industries our clients serve.
Market Research
5 min read
| November 4, 2024
Low Response Rates: What They Mean and How to Improve Them
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Field and Industry Studies
2 min read
| January 19, 2024
Exploring the Major Trends Expected to Impact Associations
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Market Research
17 min read
| February 15, 2023