Membership Reset: Strategic Exercises
Clarifying your Approach
Based on McKinley’s Membership Reset report, this resource provides exercises to guide membership discussions at a more strategic level.
Download NowThese exercises are designed to help you explore, debate, and ultimately determine how membership contributes to your association’s value, mission and financial sustainability.
- Exercise 1: Clearly define the role of membership in your association.
- Exercise 2: Know who you serve with membership, and who you do not.
- Exercise 3: Define the problem you are solving for your members through membership.
