Resources for Associations | McKinley Advisors

Webinar

New Revenue Opportunities: Evaluation Rubric

This rubric is a resource to help association executives assess new and ...

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Webinar

Evaluating New Revenue Opportunities

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Research Report

Membership Reset: Strategic Exercises

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Research Report

Key Reasons Members Join Scientific and Engineering Societies

Unlock the motivations behind why individuals join scientific and engineering ...

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Webinar

Membership Reset Webinar

Hear strategies to refocus your approach to membership.

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Research Report

Membership Reset: Delivering on the Promise of Membership

Access research-based insights and innovative ways to maximize membership ...

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Webinar

Finding Focus: Establishing Strategic Priorities that Meet the Moment

During this virtual session, association executives share ways in which they ...

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Research Report

Top Priorities in Association Strategy

This report provides a snapshot of strategic drivers that are being identified ...

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Research Report

Artificial Intelligence Board Reflection Guide

You can utilize this reflection guide in your conversations around AI to ...

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Case Study

Strategic Portfolio Management for the Specialty Food Association

The Specialty Food Association (SFA), the leading association representing the ...

Research Report

Major Trends Expected to Impact Associations

In McKinley Advisors’ 2023 survey of association executives, we asked “What ...

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Webinar

Next-Level Governance™: Leading with Strategic Agility Webinar

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Research Report

Next-Level Governance™: Leading with Strategic Agility

Access the latest data-driven insights on what it will take to achieve true ...

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Case Study

Leveraging Influencer Marketing to Drive Certification and Credential Enrollment

Research Report

How to Measure Success using Metrics and Dashboards

An effective dashboard will allow an association to make quicker decisions with ...

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Case Study

Restructuring the Consumer Technology Association’s Membership and Dues Model

Research Report

Marketing Your Events: Are you using the right tools?

Case Study

An Environmental Analysis of the Healthcare Sector with the American College of Cardiology

Research Report

2022 Top Trends in Association Strategy

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Webinar

Strategizing Your Way to Event Success

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Webinar

2022 Interviews with Innovators

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Webinar

Association Viewpoint: An Age of Acceleration Webinar

Hear from three of the leaders who contributed to this year’s study and learn ...

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Research Report

2022 Association Viewpoint study, "An Age of Acceleration"

This year's report explores the decisions association leaders must face to ...

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Case Study

Employing Strategic Research Initiatives for Long-Term Impact

McKinley has partnered with The Regulatory Affairs Professionals Society (RAPS) ...

Webinar

How Your Association Can Ride the Waves in 2022 and Beyond

Explore lessons learned over the past two years, trends we’re watching in 2022, ...

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Case Study

Building a Bridge Between Strategy and Action

The Professional Association of Therapeutic Horsemanship International (PATH ...

Case Study

Strategic Planning for Bold Action and Transformation

The American Institute of Architects (AIA) developed a bold strategic plan in ...

Research Report

2021 Association Viewpoint

The report offers a glance at how associations have handled a year of extreme ...

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Case Study

A Groundbreaking DEI Study to Inform and Compel Action

The Association Forum (Forum) launched a research study in partnership with ...

Webinar

Turning DEI Commitments into Action

Diversity, Equity & Inclusion has emerged as a major priority in the ...

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Webinar

Operationalizing Data and Analytics

No matter where your organization falls on the maturity scale, there are always ...

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Case Study

Building a Research Agenda to Drive Advocacy Efforts

The video game industry is one of the fastest-growing industries in the U.S. ...

Webinar

Building Data-Driven Member and Customer Experiences

Use data to create personalized experiences for your members while encouraging ...

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Webinar

Strategy and Data Alignment

Your association’s strategic plan may have shifted or been delayed in response ...

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Case Study

DE&I in Action: Start at the Top

The most important job you have at a trade show is to capture quality ...

Research Report

2020 Data and Analytics Report

In partnership with Association Analytics (A2), this 2020 report explores the ...

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Webinar

The Local Experience

Join us to hear how three associations are meeting members “where they are” ...

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Webinar

Adapt Your Marketing

We know from the Great Recession that the marketing/communications function ...

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Webinar

The New Turnaround CEO

In this time of crisis, most leaders have been thrust into the role of ...

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Webinar

A Decade of Data & Insights

Using data collected during the Great Recession through early May 2020, we ...

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Research Report

2020 Association Viewpoint

The Association Viewpoint captures what we have learned from over 10 years of ...

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Webinar

Decision Making & Governance in Challenging Times

Watch the webinar today to learn insights and actionable steps to navigate ...

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Webinar

Reduce Uncertainty with Scenario Planning

Financial sustainability is key to navigating these uncertain and rapidly ...

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Webinar

Q&A with Jay Younger, Responding to COVID-19

We discuss the challenges associations are facing as a result of the COVID-19 ...

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Case Study

Developing Standards to Unify Affiliate and Member Experience

When the Infectious Diseases Society of America (IDSA) set out to reimagine its ...

Research Report

EIA 2019 Part II: Reimagining Strategy, Value and Engagement

This special report takes a closer look at how associations are responding to ...

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Research Report

EIA 2019 Part I: Economic Impact on Associations Study

Download Part I of our association benchmarking study “An Opportunity to ...

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Research Report

The DNA of Top-Performing Member Organizations

After decades of working closely with associations of all sizes within various ...

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Case Study

Utilities Technology Council Dues Restructuring

In 2017, the Utilities Technology Council (UTC) made the strategic decision to ...

Case Study

Casualty Actuarial Society: Expanding Products to New Markets

The Casualty Actuarial Society (CAS) is a leading international organization ...

Research Report

Results of the 2018 EIA Study: Moving Forward

McKinley’s Economic Impact on Associations (EIA) Study was launched in 2008, a ...

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Research Report

Results of the 2016 EIA Study: Preparing for the Future

The results are in for McKinley’s ninth installment of the Economic Impact on ...

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Research Report

2015 EIA Study: Innovating for the Future

McKinley’s eighth installment in our ongoing series examining the impact of ...

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Resources

New Revenue Opportunities: Evaluation Rubric

How to Build a Research Agenda That Will Transform Your Association

Association Data Maturity Model Assessment

Laying the Foundations to Address Mental Health Workforce Challenges

New Revenue Opportunities: Evaluation Rubric

Evaluating New Revenue Opportunities

Membership Reset: Strategic Exercises

Key Reasons Members Join Scientific and Engineering Societies

Membership Reset Webinar

Membership Reset: Delivering on the Promise of Membership

Finding Focus: Establishing Strategic Priorities that Meet the Moment

Top Priorities in Association Strategy

Artificial Intelligence Board Reflection Guide

Strategic Portfolio Management for the Specialty Food Association

Major Trends Expected to Impact Associations

Next-Level Governance™: Leading with Strategic Agility Webinar

Next-Level Governance™: Leading with Strategic Agility

Leveraging Influencer Marketing to Drive Certification and Credential Enrollment

How to Measure Success using Metrics and Dashboards

Restructuring the Consumer Technology Association’s Membership and Dues Model

Marketing Your Events: Are you using the right tools?

An Environmental Analysis of the Healthcare Sector with the American College of Cardiology

2022 Top Trends in Association Strategy

Strategizing Your Way to Event Success

2022 Interviews with Innovators

Association Viewpoint: An Age of Acceleration Webinar

2022 Association Viewpoint study, "An Age of Acceleration"

Employing Strategic Research Initiatives for Long-Term Impact

How Your Association Can Ride the Waves in 2022 and Beyond

Building a Bridge Between Strategy and Action

Strategic Planning for Bold Action and Transformation

2021 Association Viewpoint

A Groundbreaking DEI Study to Inform and Compel Action

Turning DEI Commitments into Action

Operationalizing Data and Analytics

Building a Research Agenda to Drive Advocacy Efforts

Building Data-Driven Member and Customer Experiences

Strategy and Data Alignment

DE&I in Action: Start at the Top

2020 Data and Analytics Report

The Local Experience

Adapt Your Marketing

The New Turnaround CEO

A Decade of Data & Insights

2020 Association Viewpoint

Decision Making & Governance in Challenging Times

Reduce Uncertainty with Scenario Planning

Q&A with Jay Younger, Responding to COVID-19

Developing Standards to Unify Affiliate and Member Experience

EIA 2019 Part II: Reimagining Strategy, Value and Engagement

EIA 2019 Part I: Economic Impact on Associations Study

The DNA of Top-Performing Member Organizations

Utilities Technology Council Dues Restructuring

Casualty Actuarial Society: Expanding Products to New Markets

Results of the 2018 EIA Study: Moving Forward

Results of the 2016 EIA Study: Preparing for the Future

2015 EIA Study: Innovating for the Future

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