How to Build a Research Agenda That Will Transform Your Association

Is your association making the most of its data and research efforts? This webinar will provide a strategic lens for evolving your association’s research practice.

Using McKinley’s Association Data Maturity Model, we’ll guide you through assessing your current capabilities, building a three-year research agenda, and fostering a data-optimized culture within your organization.

What You'll Gain:

• Data Maturity Assessment: Understand the three stages of data maturity and evaluate your organization’s current state. 
• Research Agenda Roadmap: Learn a structured, three-year framework for prioritizing and implementing your association's research strategy. 
• Best Practices in Research: Discover tailored approaches for trade and professional associations, strategies for engaging stakeholders, and methods for maintaining research momentum.

By the end of this session, you’ll have a framework for your research agenda, empowering your association to lead the direction of your field and industry.

Who Should Attend: This webinar is ideal for association executives, research and analytics professionals, membership directors, strategic planning leaders and program directors.

Date and Time: Thursday, February 27 | 2–2:45 p.m. ET

This webinar is complimentary with RSVP. Register now to reserve your spot!

Content Leaders:

Patrick Glaser, M.A., MPA
Chief Practice Officer

Candace Vanderpoel, M.A.
Practice Director